At Bump we specialise in all things CX
We’re passionate about increasing sales for your business by reducing abandonment, bounce rates and improving site conversions.
It’s important to know that User Experience (UX) and Customer Experience (CX) go hand in hand, and both are crucial elements to the success of your business. A popular topic in the world of marketing and web design, the value of analytics is often underestimated when it comes to design and the smooth functioning of online sales. Below are a list of analytical components that will impact or improve your UX and reasons why Bump are the best upcoming web analytics platform.
Bounce Rate
This is where a customer will land on your page and leave the website in a couple of seconds, without browsing the rest of your site. To avoid this from happening you need to analyse your site to make sure your web pages have no navigation issues, and that customers can find everything they want on your site with ease. You’ll also need to think about whether your site is reaching the correct audience, or whether there are any design issues like slow speed across your site getting in the way of customers engaging. Bump can help with all these, and can offer a full report in how to fix them.
User Behaviour
User behaviour is how a customer interacts with and moves around your website. Analytics can help you to understand this behaviour better and show you where you’re going wrong. Our technicians at Bump can work with you to improve this and will help improve sale conversion rates and traffic to your site. We can also look into what pages are running better than others, for example is there a particular product page that isn’t getting enough hits? With Bump we turn these statistics into real people so you can identify your users individually.
Search Usage
Search usage is important as customers should be able to search and browse through your website easily to find the pages and products they are after. A search bar should ideally be added at the top of a web page and kept off the homepage and customers should be able to clearly find main products and pages. If they can’t, and our Bump report is finding that a majority of customers are using the search bar for key pages, information or contact details, it may mean that your navigation is in need of a makeover. Bump can work with you on any navigation issues and help to improve the functionality of your site.
Using A/B Testing
A/B testing is the most advisable plan of action to help test your site when you’ve improved and made changes using information gathered from your analytics platform and are ready to test it out. Ideally it is better to do this per page and not distribute all changes at once. To explain it simply, you’ll direct some customers to trial your new design, whilst sending some to the older version of your site. You’ll then analyse the responses through your analytics platform. In this sense, the updated changes become the version B and the original page is version A, hence it being referred to as A/B Testing. All of these methods are something you can approach when talking to our team of experts at Bump.
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